ActiveCampaign makes it simple to change workflows without having to leave the style template. For example: You can develop e-mails straight within your workflow without having to hop backward and forward between the automation and email project dashboards. This sounds basic, however we discovered that half of the tools we tested lacked this back feature.
The tool’s Split Action feature lets you A/B test for everything: emails, wait times, SMS versus email, or any kind of custom-made action you’ve created within the tool. Split Action likewise lets you differentiate the kinds of deals people get based on when they go into the workflow; this is a great method to reward early birds during time-sensitive promos.
So, for example, if somebody makes a purchase throughout the first stage of a nurturing campaign, you can include the Goals tag to skip the contact to the upsell or resell stage of a workflow. Accomplishing an objective is one of the start sets off ActiveCampaign provides, so you can automatically add somebody to a brand-new workflow if they finish the workflow when they accomplish the objective.
The tool likewise natively integrates with ActiveCampaign’s CRM software at the Pro strategy and greater. This provides you the ability to automate the sales pipeline by including into the CRM lineup once they’ve registered for a deal. You can assign contacts to specific sales people. You can add relationship-driven jobs, or notes, so that you’re constantly in interaction from marketing to sales.
Regrettably, ActiveCampaign is still behind the industry’s frontrunners in terms of its capability to post material to social media, and to work within the tool to perform search marketing research study, and to utilize search marketing data to enhance campaigns (something Pardot performs in a genius style). ActiveCampaign doesn’t provide an iOS or Android app, which is totally undesirable.
In addition to that, they have the customer messages feature. Using it you can send out targeted messages directly to your site visitors, for that reason optimizing the total client experience. ActiveCampaign pride themselves on their method to assisting you construct meaningful connections with your customers through their software application. And, while at first glance pages such as the Control panel can appear a little hectic and overly made complex, it’s not hard to comprehend how useful it is to have all your info in one location.
If you are originating from a various email marketing software application, ActiveCampaign provides to do the account migration for complimentary. This may only be thought about a con if you seek a quick and easy email service. There are easier newsletter services out there, so you might wish to look somewhere else if this is all you need.
ActiveCampaign’s integrated CRM perfectly link to all your e-mail marketing information, permitting sales groups to act rapidly. Functions like lead scoring and social information can also help to simplify your sales follow-up procedures. Apart from sending emails, ActiveCampaign likewise enables you to set up landing pages, send out SMS and personalized ‘Conversations’ to website visitors, and even manage how Facebook ads are displayed to contacts.
ActiveCampaign is an advanced tool, and getting acquainted with it takes a lot more work than other tools. Not to discuss the regular upkeep you’ll need to set up, display and enhance campaigns. If you just wish to set up standard email sequences (for instance, a welcome campaign), we ‘d recommend more budget-friendly choices like MailerLite or Benchmark, which are far simpler to use.
Sadly, there’s no free strategy, and with a trial duration of simply 2 week, they do not offer you much time to assess whether it’s ideal for you. It’s truly difficult to fault ActiveCampaign, not only do they provide almost whatever you require within a newsletter marketing tool, but they do it extremely well.
One area that is slightly lacking is the newsletter editor, not offering an experience as slick as other tools out there, with a few worrying features that could be done much better (like the revision history). The support is as promoted: friendly, helpful and fast. Email and talk support are terrific, with an individual feel to the communications.